@techreport{oai:ir.ide.go.jp:00038090,
 author = {Fujita, Masahisa},
 month = {Nov},
 note = {application/pdf, IDP000076_001, This paper explores the possibilities of two unique Japanese concepts - the One Village One Product Movement (OVOP) and Michino Eki (or Roadside Stations) - as potential tools for bridging the gap between cities and rural areas through community-driven development. From the viewpoint of spatial economics and endogenous growth theory, this paper considers both OVOP and Michino Eki as rural development strategies of a broader nature based on "brand agriculture." Here, brand agriculture represents a general strategy for community-based rural development that identifies, cultivates and fully utilizes local resources for the development of products or services unique to a certain "village." Selected examples of OVOP and Michino Eki from Japan and developing countries are introduced.},
 title = {Economic development capitalizing on brand agriculture : turning development strategy on its head},
 year = {2006}
}