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Please use this identifier to cite or link to this item: http://hdl.handle.net/2344/312

タイトル: Economic development capitalizing on brand agriculture : turning development strategy on its head
著者: Fujita, Masahisa
藤田, 昌久
キーワード: Japan
Rural development
Brand agriculture
Agricultural products
One village one product movement (OVOP)
Michino eki
日本
農村開発
農産物
一村一品運動
道の駅
Issue Date: Nov-2006
出版者: Institute of Developing Economies, JETRO
引用: IDE Discussion Paper. No. 76. 2006.11
抄録: This paper explores the possibilities of two unique Japanese concepts - the One Village One Product Movement (OVOP) and Michino Eki (or Roadside Stations) - as potential tools for bridging the gap between cities and rural areas through community-driven development. From the viewpoint of spatial economics and endogenous growth theory, this paper considers both OVOP and Michino Eki as rural development strategies of a broader nature based on "brand agriculture." Here, brand agriculture represents a general strategy for community-based rural development that identifies, cultivates and fully utilizes local resources for the development of products or services unique to a certain "village." Selected examples of OVOP and Michino Eki from Japan and developing countries are introduced.
URI: http://hdl.handle.net/2344/312
Appears in Collections:04.IDE Discussion Paper
01.経済、産業(Economy and Industry)/その他(Developed Countries)

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